Salespeople Should Avoid These Professional Slips

The sales industry is a competitive field. A lot of people in sales are always on the lookout for potential clients, who are instrumental to the achievement of sales quotas. Here are slips of many sales professionals that harm their business:

Having limited knowledge of the product

A lot of sales professionals have limited knowledge about their product other than what they memorized as part of the presentation. This deficiency is usually betrayed after a traditional pitch, where clients ask questions about the product. Clients want answers—specifically about how the product can help solve their problems. When sales professionals fail to address such queries convincingly, they lose a deal.

Image source: telegraph.co.uk

Making a pitch without the intention of closing the deal

When sales professionals start a presentation or a sales pitch, they must make it clear that they intend to close the deal. When sales pros are clear on their intentions, they set the stage early on in persuading the client to buy into the product or service. The intention must come out strong, but not arrogant.

Stating the price later

Most sales people were taught to talk about the value of the product first before saying how much it’s worth. The client will have to wait for the pitch to be finished before they are enlightened about the rates, which can give them second thoughts about buying. After letting the client know about the intention of closing the deal, sales professionals should state the rates first before going full steam with the demonstration. This saves both the salesperson and the potential client time.

Image source: edcast.org

Talking bad about a competitor

Talking bad about a competitor will not gain the seller more sales and trusted clients. It will just hurt the company’s reputation. If the company’s only advantage is that they are better than their competitors, the sale most likely won’t happen. Ultimately, if the product does not address a pressing need, its edge over the rest will go largely ignored.

Aaron Hartfield Murrieta is a sales professional with years of experience in the field. See more articles about the industry when you visit this blog.

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Sales Strategies Worth Trying Out

Image source: Smallbiztrends.com
Image source: Smallbiztrends.com

A well-thought of strategy is the best sales tool. Some might swear by classic and tried methods, while there are those who are up for a challenge. Whichever the preference, the important thing is to complete the sale. Here are some sales strategies that are worth giving a try:

1. Define a target market.
Not having a target market in mind will make it difficult to promote a product. In employing this sales strategy, a salesperson can either go with a target demographic, social class, or even a community that might need the product. After pinning down prospective buyers, it would then be easier to work around how to sell the product. It’s all about getting consumers to realize that they need the product.

2. Have a story.

Salespeople usually forget that there are consumers who are interested in knowing how a product came about before considering its benefits. For these buyers, it’s always good to tell them a product or a service’s history before making the big sales talk. This philosophy can be seen in crowdfunding efforts where a product’s history and a person’s need for it makes it profitable.

Image source: Thoughtburstinc.com
Image source: Thoughtburstinc.com

3. Go viral.
Stand out from competition and make a statement. A salesperson can do this by showing an unexpected advantage of a product. It can also be done through classic testimonials. These days, a popular sales strategy is through videos on social media. Create a video that will surely garner likes and a product will sell like hotcakes.

Salespeople should not be afraid to think outside the box. There are always new strategies that will make people notice and eventually buy a product. There will always be people who will patronize a good buy.

Aaron Michael Hartfield Murrieta is a sales professional and a family man. Visit this blog for more sales tips.

The Body Language of Successful Sales Professionals

A business cannot be without sales. But sales professionals may not see the importance of their message through body language. According to experts, 90 percent of all communication is through nonverbal cues or body language. Here are effective body language cues sales professionals can utilize.

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Image source: prevention.com

Straighten up to display confidence: Slouching can display disinterest or low self-esteem. Sitting and standing up straight and leaning forward can make a person look confident and attractive.

Keep body relaxed: When people rub their hands together, they look too excited. Having fists clenched show frustration. Keeping hands on the side will show that the person is relaxed, cool, and collected.

Avoid blocking the face: Touching one’s face, slightly covering the mouth, and scratching the nose may indicate that the speaker is lying.

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Image source: pediaa.com

Refrain from pointing: Pointing is considered rude. Try out full hand chops to make a soft point. Unless one is making an aggressive statement, pointing is not really necessary.

Aaron Hartfield Murrieta is a seasoned sales professional. See more articles about the sales industry when you visit this blog.

Sealing The Deal: Re-Framing The Opening Moves Of a Good Sale

Many new salespeople struggle with the prospect of closing a sale. They more often than not try too hard, which oftentimes annoys and alienates prospective customers.

sales-handshake-700x360Image source: strideapp.com

The first thing all salespeople should remember about a sale is that people respond to product offers that fill a need they have. They should remember to understand what that need is and angle their product to fill it.

Traditionally, salespersons have relied on a few go-to techniques such as now-or-never special benefits and limited time offers, or summary closes that enumerate all what they’re getting from a purchase. The savvy buyers of today however, possess a natural wariness of salespeople and are likely to resist buying something they neither need nor want.

sales-dk-connect-960x679Image source: dkconnect.co.uk

Salespeople should go beyond appealing to urgency or volume and appeal to the needs and wants of a customer from the get-go. They should take the time to know what their customers are looking for and position their product to satisfy it. Customer interaction should be concise and brief; answers to questions should deliver the information the customer is looking for.

Salespeople should also re-frame their approach to opening moves to not only avoid alienating potential clients but entice them to appreciate the products through their own merits. This is especially true if trying to introduce a new product rather than one that a customer is already looking for. The customer would respond better to trying out the product and seeing if it is to their liking.

Aaron Michael Hartfield Murrieta is an esteemed sales professional and dedicated family man. Visit this blog for more updates on effective sales strategies.

How Relationship Selling Can Translate To Sales Success

There have been numerous instances wherein entrepreneurs had already set the foundation for a business, only for it to fail to flourish.

Image source: leadersbeacon.com

Setting up a business requires painstaking conceptualization and realization of products and services. The target market should be defined, with strategies to reach buyers already in place. The financial aspects of running the business can be mastered with the help of experts.

But without a clear understanding of or willingness to execute the sales process, even a stellar product or service will not bring in profit.

Dale Carnegie, well-known lecturer and developer of famous courses in salesmanship, among others, taught a sales technique eight decades ago. But only a few businessmen and salespeople have taken advantage of it.

This technique is called relationship selling, which should be positive, rewarding, and enjoyable. It has also helped salespeople handle their fear of rejection.

Relationship selling involves building a connection first with potential customers, instead of approaching them using traditional sales method. Contrary to common misconceptions and cynicism about it, it is based on authenticity, sincere concern, and honesty.

The goal is to establish rapport and friendship with a large amount of people, without the direct intention of selling a product or service to them. After, the sales will come, as if organically, to the business. This replaces the standard practice of businesses running after customers.

Image source: business2commuity.com

It is not just a more efficient sales process, it also brings in repeat customers, which are critical to a business’s long term success.

For more great reads about sales techniques, visit this Aaron Michael Hartfield Murrieta blog.

Know The Difference: Hard Selling Vs. Soft Selling

When people sell a service or product, they can choose to use hard or soft selling methods. Either of the techniques can work if done at the right moment or selling opportunity. Here are key differences between the two.

Soft selling

Soft selling is a strategy that encourages potential customers to purchase or try out a service without being pushy. The idea of soft selling is to show the customer the benefits of trying out the product or service while putting them at ease.

Hard-Sell-Soft-SellImage source: answersareus.com

The method can earn a company more clients and can also help build its reputation. However, it gives off a lenient selling vibe, and it might not be enough to boost much-needed sales.

Hard selling

Hard selling is an aggressive way of making sales. At some point, salespeople who are so much into hard selling can sound like those home shopping TV ads. It can be irritating being on the receiving end, but the technique can help indecisive customers and boost short-term sales.

Hard_SellImage source: postconsumers.com

While hard selling can increase sales, it is not good for long-term transactions (e.g. insurance, loans, credit card services). Companies can lose customers altogether with too much hard selling.

Both selling methods have pros and cons, and it’s up to sales professionals to choose the technique that will work to their advantage.

Learn more about the sales industry by visiting this Aaron Michael Hartfield Murrieta < a href=”http://amhmurrieta.tumblr.com/”>blog.

A Beginner’s Guide To Surviving The Sales Industry

Image source: adamsglobaltech.com
Image source: adamsglobaltech.com

Many people who enter the world of sales do not last a year in the industry. There are a lot of people who show much potential, but they eventually leave. Some of them are frustrated and angry with the lack of progress in their professional life.

But how will beginning salespeople survive and last in the industry? They need to have certain traits like persistence, openness to learning, and accountability. They also have to set realistic goals so they will see real progress. Here’s how a potential sales talent can stay in the industry.

Begin with the end in mind: Focus is vital in sales. Beginning sales professionals must focus on their personal and business goals. This will help them keep going.

Image source: entrepreneur.com
Image source: entrepreneur.com

Acknowledge that market conditions differ: Everyone in the sales industry have experienced rejections, even in a supposedly good economic climate. There are high and low times. With these fluctuating market conditions, it’s hard to stay motivated and positive. However, it’s important that they acknowledge that it’s not about their selling skills, but it’s just not the right season to harvest.

Welcome sound advice from mentors: A beginner in sales will survive the industry when he sticks to a mentor. Mentors give advice on how to deal with work-related issues, and they can also give tips and techniques on how to sell well.

Aaron Michael Hartfield Murrieta is an esteemed sales professional and a family man. Read more articles about the sales industry when you visit this blog.